3 Powerful Funnels That Can Help Boost Your Sales Online

What are Funnels?

Funnels are systems setup to create a smooth experience for your website or landing page visitors, from just browsing through your content, to becoming a lead, and then a client/customer further down the funnels. Effective funnels are powered by irresistible offers (mostly lead magnets).

The fact that you own a website, which can also be seen as a funnel, does not automatically mean it’ll bring you the conversions you desire (i.e. leads and sales). In order for your funnels to work, you have to know how to set them up to achieve positive results.

Are funnels necessary to have in business?

Funnels play an important role within online marketing, and any business with any form of online presence (whether it’s just a standard website or a landing page), is already in tune with funnels. It doesn’t have to be something complicated, but it has to be very efficient.

Based on that fact, it’s important to know how to position your offers (products and/or services) within your funnels, in order to attract the right prospects to your business, and achieve sales conversions down the line.

So in no particular order, let’s examine 3 powerful funnels which can help boost your sales, if used properly:

#1. Workflow / Case Study / Social Proof Funnels

This is not a popular funnel system, however, it has a powerful potential if it’s setup properly. They are more like a “three-in-one” funnel system. However, we’ll separate them for now, and then tie them in afterwards:

Workflow: this funnel system is basically a showcase of what you are going to do for potential clients, should they choose to with you or your company. It highlights what the they will get, how both parties are going to work together, and how the job is going to be delivered.

Case study: these are funnels designed to showcase what you have been able to achieve for your clients. It highlight’s the challenges they presented, the workflow you used to deliver the service, and the solution achieved at the end.

Social proof: these funnels are basically a showcase of the positive things your past/existing clients have said about your business. They are usually displayed on sales and landing pages, but they can also be used to create stand alone funnels, especially if they are in video format. The best way to make this work is to ensure you get genuine testimonials, not phrases like “I really liked working with them!” For it to trigger conversions, it must have a deeper connection with the person reading it.

How they all tie in: these funnels are primarily used to dispel any form of objection from the prospect’s mind (I call it the “dispel and convert” funnel system). You can use all three on your website/landing page, depending on your business, or you can choose to use just one of them. The main thing is to have an effective call to action as well on the page, in order to achieve lead/sales conversions.

#2. Survey / Quiz Funnels

Would you like to know how to get into your prospects head?

Well, to achieve that goal, you have to know how to ask the right questions. It’s easy to make assumptions when it comes to what people want, but the truth is, if they don’t tell you or give you an idea, you’re pretty much going to depend on trial and error.

Surveys and Quiz funnels are very effective funnels, and if you know how to structure your questions, you can acquire so much information, which can lead to a boost in your sales down the line (very few businesses are using this funnel system).

You can use both Surveys and Quiz funnels, or you can choose to use just one of them. Let’s see how they both work:

Surveys: all you have to do is setup a simple process to ask your website visitors a set of questions regarding a specific problem you solve within your niche. Their responses will determine if they are your ideal clients, and if you can help them or not. To make it effective, focus on asking very few questions, and if possible, setup a redirect to a lead magnet (i.e. free report, video, etc) after completion.

Quizzes: these are mainly used to determine the level of knowledge the prospect has about a problem, in order for you to know how best to help him/her. If the prospect gets most of the answers wrong, then you can turn around and ask if they’d like some help in those areas. A good way to generate leads with this is to ask for their details in order to send them the results of the quiz they took.

#3. Webinar Funnels

Webinars have become a very effective method of content marketing. If you’re not using webinar funnels yet in your business, then it’s something you should consider integrating. This funnel system is not only beneficial to businesses which sell digital products/services, or SaaS companies. Regular brick and mortar businesses can also make the most of it, and derive sales in the process.

Three ways you can achieve sales conversions with webinars?

1). Focus on one specific problem: most webinars these days are ridden with sales pitches, and because of this, people have become weary of attending them (especially live ones). If you want to get a good number of people to register and attend your webinar, you have to give them information that will help them. The more specific your solution is, the more quality your attendees will be. That will help you achieve conversions, if you have a product or service you’re selling at the end.

2). Have a webinar presentation strategy: getting positive sales results from your webinar will depend on how well you present the information to the attendees. If all you’re doing is talk about how “great” you are and your achievements, then you’re going to have people drop off at some point. Be sure to prepare very well, and give as much value as you can through your content. If your content or offer does not resonate with your audience, then you won’t be able to achieve your desired results. So learn as much as you can, practice weekly if need be, and master the process.

3). Be very upfront with your attendees: if you have something you’re going to sell at the end of your webinar, then say so at the very beginning. Doing this will help your attendees make a decision whether to stay on or not (state that it’s not for everyone… quality will always trump quantity). To make this really work for you, give so much value away on your webinar, that it leaves your attendees no choice but to “beg you” to take their money! Don’t sneak in your offer at the end. Being upfront produces trust and integrity.

There are other ways to achieve sale results, but to avoid stretching this article, I’ll leave at that for now (if you want to know more, then schedule a date and time to discuss via Skype).

Conclusion

In order to make all of these funnels effective, you need to have a well streamlined automation process. This will help you run your business in a more leverage manner, as opposed to grinding day and night, which can lead to a burnout.

Why automation?

The online marketing world operates on speed, and keeping an eye on everything can drain your energy, so you need tools and systems to do the heavy lifting for you. When a prospect visits your website or landing page, it has to be able to take that prospect through an efficient communication journey without the need for you to be there in person. That’s the power of automation!

If you’d like to know how to go about setting up an effective automation funnel system for your business, then click the image below to grab a free copy of my “Conversions Engine Blueprint“, and discover the tools and ideas you need to have in place, in order to attract and acquire quality leads, and also boost your sales in the process.

Your turn… what funnel system are you currently using to grow your email list, and drive sales? Leave a comment below and also share this post using the social media buttons.

Thanks for reading!