Are You a Commodity or a Trusted Adviser?

The Consulting and Coaching business world comprises of 2 types of people… a Commodity and a Trusted Adviser.

1.) A Trusted Adviser knows how to attract his/her ideal clients consistently and also deliver results. He/she focuses more on transforming the lives/businesses of others than on what he/she can gain. He/she commands premium pricing for the services he/she offer because he/she knows how to deliver on the promise.

2.) A Commodity only focus on what he/she can get from clients and is willing to bring down his/her prices to the lowest just to win clients; regardless if his/her service is poor or not. He/she follows the crowd and is always competing rather than produce effective results.

Which group do YOU belong to?

The second group of individuals known as “commodities” are always spinning the hamster wheel in business because they haven’t learned the art of innovation and transformation based thinking.

In order to attract your ideal clients, you must have something tangible to offer; something that will TRANSFORM their lives or business (depending on what you are doing).

“Commodities” have a limited way of thinking and based on that, they fall short of who they truly are, what they are really offering, and what their services are really worth.

They say the same thing everyone within their niche is saying and do not have anything to differentiate them from everyone else (e.g. a Signature Service).

Their marketing materials are ridden with platitudes and they only attract clients who are “shopping around” for cheap offers, which limits their ability to scale their business.

They are always focused on numbers, and having 1,000s of clients is their dream, but they lack the ability to cater for everyone; which often drains their energy in the process.

“Trusted Advisers” on the other hand are not driven by numbers; they operate with a high level of integrity and focus, and they are true consultants and coaches.

They always find innovative ways to communicate value to their target market regardless if their niche is saturated or not. If they know they can’t deliver, they don’t venture into any contract.

They run efficient training programs which are designed to transform the lives/businesses of their clients. They do not chase after 1,000s of clients, but only work with a few who are serious and willing to take the next step.

They build authority through the content they share, their training and mastermind programs.

How can YOU make the shift?

[bctt tweet=”Making the shift from a Commodity to a Trusted Adviser takes commitment…”]

It starts with your mind… if you believe you can’t achieve results for your clients then you won’t be able to operate at this level.

Your products and/or services will not get you there (no matter how good they are), unless you believe they can really get results for your clients and are worth charging premium price for.

Other things to consider…

• A Commodity always sees scarcity, that’s why he/she chases after prospects, while a Trusted Adviser sees abundance that’s why he/she is content with only a few high paying clients

• A Commodity jumps at every opportunity to work with clients, while a Trusted Adviser has a filtering process in order to narrow down to his/her ideal clients

• A Commodity only focuses on low ticket services because he/she feels people will not pay higher prices for them. A Trusted Adviser charges premium and their clients are happy to pay because they see the value of the results that will be delivered

• A Commodity focuses mostly on tactics while a Trusted Adviser starts with strategies, then applies tactics down the line as he/she sees fit

• A Commodity believes in just sharing information and hope prospects will convert to clients, while a Trusted Adviser believes in transformation through valuable content sharing and training, which then enables them to attract the type of clients they want

So there you have it… again, which camp do you belong to?

Are you open to new ideas and ways of running your service based business? Do need help in making the transition to become a Trusted Adviser?

Schedule a free 60mins strategy session with me on Skype to discuss where you are and also see if my coaching program “Ultimate Client Conversion System” will be a good fit for you.

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