Is your business You-centric or Client-centric?

What really makes people buy from certain brands and ignore others?

There are a lot of reasons, but the primary one is TRUST!

[bctt tweet=”People buy from brands they know, like and TRUST!” username=”BygfutSM”]

This comes from the fact that the buyer feels safe and comfortable, because that brand has taken time to understand him/her (knows his/her needs and communicates that clearly).

If the content on your website and other marketing platforms or materials are primarily focused on how “great” your business is, then you are running a “You-centric” business.

Any business focused on talking about how amazing they are and why nobody else does what they do is setting themselves up to lose potential sales.

How so?

The truth is, the visitor/prospect/consumer are no longer moved by any of those things. They have seen/heard them countless times before; they are used to it, and in all honestly, they think is a load of rubbish.

So, ask yourself this question…

What can I do today to ensure I help as many people as possible achieve results, regardless if they later become clients/customers or not?

A You-centric business mindset is repulsive to the target market, because they find it hard to trust anything that comes from such a business. They know the only thing such businesses are after is their money.

When you become a Client-centric business, things like competition, market saturation, lack of leads/sales, raising your fees, etc, will all become things you worry less about. Why?

It’s because you know who your ideal clients/customers are and no matter what the rest are doing, you know how to connect, grab attention and serve at a high level of integrity.

If you are still using “platitudes” at the forefront of your marketing and sales processes (e.g. established since 1890, 35 years experience, best in town, highest quality), then you need to reverse engineer your approach… or lose out (it’s your call).

I’m not saying you aren’t or shouldn’t be those things; all I’m saying is that you should focus on projecting what your market wants to see/hear, then when there’s interest (i.e. leads), those things could follow (if necessary at all).

I hope this was helpful… leave your thoughts on the comment section below and also share this post on social media.

To your success!